Our Studies

Blog, Our Studies

Influence4You, the Influence Marketing agency, raises 2 million euros


Influence4You is announcing a new fundraising of 2 million euros to accelerate the international deployment and technological development of its platform, Influence4Brands.com, to become the European leader by 2021. After an initial fundraising of one million euros in 2016, which helped launch Influence4Brands, the platform has now become the largest platform for Influence Marketing in

Read More

Our Studies

Snapchat campaigns on Influence4Brands


Approximately 72% [1] of users like to communicate on multiple web channels. With its 160 million daily users, and more than half [2] of them enjoying discovering new brands through advertising, Snapchat seemed like an ideal platform for influence marketing.   The great news is: Influence4Brands now allows its clients to create Snapchat campaigns in

Read More

Our Studies

The World’s Top Influence Marketing Platforms in 2018


  A few weeks ago, we published our French review of the world’s top influence marketing platforms in 2018 on our agency website. We are now back with an English version of the 36 best international platforms review in which we will discuss their key features, country of origin, number of registered influencers, and social

Read More

Our Studies

Full Study – Engagement rate on Instagram and Youtube


If you have collaborated with influencers you probably want to know if your campaigns have been more or less successful than your competitor’s campaigns… Does the campaign’s engagement rate on Instagram and Youtube is better than the average engagement rate of your brand category? Does the influencer you have chosen is engaging more than the

Read More

Our Studies

Partnerships and collaborations, think of Musical.ly !


If you are working for a brand you should know how important it is to promote your products on the social media channels where your target market spend most of their time. Influence Marketing platforms have proved their efficiency to the brands in sharing their message and increasing visibility, traffic and sales. Most of the

Read More

Our Studies

75% of Web Users Made a Purchase After Seeing Influencers’ Content


Since 2012, Influence4You elaborates and operates Influencer Marketing campaigns. We have been experiencing the exponential popularity and growth of the influencers’ phenomenon for the past 6 years. Indeed, we know for sure this expansion isn’t going to end here. There are millions of people keeping up with influencers’ posts daily in Europe. Nowadays, we can

Read More